The Nigerian Breweries Plc has launched, Ace Desire, a zobo-flavoured alcoholic drink to the Nigerian market.
The Marketing Director, Nigerian Breweries Plc, Mr. Franco Maria Maggi, described the new product as a sophisticated blend of spirit, natural Hibiscus or zobo extracts.
He spoke at the launch of the product in Lagos, saying, “This rich combination of a balanced mix of spirit and Hibiscus extracts contains 5.5 per cent alcohol, and offers a tingling sensation and rich aroma.”
According to him, Ace Desire, packaged in a 33cl glass bottle, stands out amongst other products in the ready-to-drink category.
He added that Nigerian Breweries had delivered on yet another promise to delight consumers with the introduction of Ace Desire.
“The brand’s ambition is to lead in the Nigerian RTD category by establishing itself as the relentless pioneer of innovation,” Maggi said, while also promising that the product would be available in outlets across the country over the next few weeks.
A statement by the Nigerian Breweries recalled that the firm launched the Ace brand in December 2014 with an apple-flavoured alcoholic drink called Ace Passion.
“In March 2015, Ace roots, a spirit mixed alcoholic drink made from African herbs and fruits, joined the Ace family, while Ace Rhythm, a mix of Vodka and Citrus was unveiled in November 2015,” it stated.